We are all trying to cope with challenging circumstances for some time now. Many of us and our loved ones have been physically and mentally impacted. Despair and anxiety are normal when faced with such adversity.
Over generations, philosophers and poets have pondered over such situations and given wise advice on how to face such circumstances with patience, fortitude and courage. Messages given by some of the well-respected poets through their poems are captured in this Report. These messages are intended to make us better prepared to face these difficult circumstances. With determination we can overcome these challenges and build a better future for all of us.
M. B. Parekh
6,187 | (1.6)% 
1,550 | 4.3% 
1,082 | (6.8)%
21.3 | (6.8)%
542 | (70.7)%
5,510 | 24.8%
21.6 | (525 bps)
28.8 | (534 bps)
Y-O-Y Growth/Degrowth
New campaigns were rolled out for Dr. Fixit, Fevikwik and Fevicol that carried on the task of developing the categories and creating new segments. In these challenging times of pandemic, our digital marketing initiatives, in the form of videos and posts on social media, forged deeper emotional connect with both consumers and end-users. These digital and TV campaigns won many prestigious awards for Fevicol, Fevikwik and Roff across many categories.
A new television campaign featuring Mr. Amitabh Bachchan was aired to communicate the importance of using Dr.Fixit URP on Roof while constructing a new home.
Fevicol continued its efforts of building brand love with younger consumers by engaging through topical and quirky digital content, throughout the year, on social media.
The year 2020-21 was an exceptional year for Pidilite, as many of its brands won multiple awards across various categories.
industrial
adhesives
art & craft
materials etc.
construction &
paint chemicals
adhesives & selants
industrial resins, construction chemicals (projects) etc.
pigment & preparations
others
consumer & bazaar
products segment
business to business products segment
others
Business to Business segment contributed
of the sales of the Company and declined by 5.5% with volume and mix declining by 7.0%
Industrial Adhesives includes adhesives used in packaging, footwear, cigarette, automotive industry and joinery. This category contributed
of the sales of the Company and declined by 8.1%
Industrial Resins, Construction Chemicals (Projects) etc. contributed
of the sales of the Company and declined by 3.1%
Pigments and Preparations contributed
of the sales of the Company and declined by 5.5%
Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.
In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.
It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate,
I am the captain of my soul.
William Ernest Henley
Kab mana hai: Who could stop you
Who could stop you from
quenching thirst in a crystal-clear brook?
Who could stop you from
lighting a lamp in night’s darkest nook?
All is perhaps razed to ground,
who stops you from building a new?
Who could stop you from
lighting a lamp in night’s darkest nook?
Harivansh Rai Bachchan
Achal: Unmoved
Standing tall, the Himalayas tell you
not to fear floods and gales.
Firm you stay, ever unmoved by the
fury of barrages and hails.
Steadily he who is walking on his way,
in midst of million woes,
In life, in death, o doubtless, towards
triumph truly he goes.
Sohanlal Dvivedi
Gana Jaganyaacha: A song of living
A song of living
Because death will come some day
Should we stop living now?
Should we stop loving with all our heart
Oh pray, do tell me how?
Why surround ourselves with fears
And dampen every smile with tears?
Because it will shrivel some day
Should the flower stop blooming now?
Because death will come some day
Should we stop living now?
Should we stop loving with all our heart
Oh pray, do tell me how?
Mangesh Padgaonkar
Agathirul Neengavum: Dispel the darkness within
Don’t be disheartened, oh mind!
Your ardour will one day find its fulfilment.
Haven’t you seen the dawn break
after the long, black-shrouded night?
The earth springs to life,
the lotus quivers as it blooms,
the bees rejoice,
the sun rises.
Muruga, the son of Ambikai,
will shower his grace
to dispel the darkness within,
radiate blessings, nourish love
and dismiss suffering.
Kalki
Jagatguru: Lord of Universe
Lament not what He wished for thou,
Lord of Universe, Preceptor of the Worlds.
Things would not happen the way we wish,
Quiet, be spared the anguish and hurts.
“I the doer, I the mover”, says silly man,
like a dog walking under a wagon!
Only the Yogi and the Sage know the truth:
The worlds divers are founded finally in the One.
If Man has his say, no one would be pained,
All would kill the foes and keep friends.
No King nor Pauper would you find,
All would stay in palaces grand.
Ivies do bloom, but only at due time.
They then sprout owers, fruits, foliage.
Man, the fool, may rave and rage,
But what is meant for whom, where and when,
He surely gets that, there and then.
Narasinh Maheta
social & community service initiatives
agriculture &
horticulture
The Company has been supporting the partner organisations for agriculture activities and horticulture crops through collaboration with subjectmatter experts and relevant national institutions.
farmer producer
organisation
The Company continues to support Farmer Producer Organisation (FPO) for various activities.
centre for agriculture-horticulture development
Construction of this Centre was completed during the year providing various modern facilities, such as Farmer’s Training Centre, Laboratory, Pilot Plant for post-harvest processing etc.