All Pidilitians have dealt with yet another challenging year in an effective manner. It has been heartnening to see so many members of our Pidilite Parivaar go beyond their call of duty and show great sense of ownership, compassion and courage. Their actions reflect the true Spirit of Pidilite.
This year’s Report celebrates this very spirit with stories which represent our values, culture and ways of working.
M B Parekh
Chairman
(excluding exceptional items)
(excluding exceptional items)
The year 2021-22 was another year of campaigns that forged deep emotional connect with consumers and end-users, while continuing to build new segments and categories. We launched new campaigns for Fevikwik and Fevistik and did an engaging association with 83 - The Movie. We also took the Dr. Fixit campaign that was launched in two states last year, nationwide.
Our digital marketing initiatives in form of social media posts and videos tapped into topical trends in a fun and quirky manner and helped build brand love. Pidilite bagged 30+ advertising & marketing awards during the year including yet another EFFIE Gold for Fevikwik’s “Phenko Nahi Jodo” campaign and a Kyoorius Blue Elephant for Fevicol’s social distancing campaign.
Business to Business segment contributed
of the sales of the Company and grew by
with volume and mix growth of
Industrial Adhesives includes adhesives used in packaging, footwear, cigarette, automotive industry and joinery. This category contributed
of sales of the Company and grew by
Industrial Resins, Construction Chemicals (Projects) etc. contributed
of the sales of the Company and grew by
Pigments and Preparations contributed
of the sales of the Company and grew by
The Company is committed to sustainable development through economic, social and environmental betterment to improve the quality of life of the local communities and their wellbeing. The Company over years, has been engaging in various social and community initiatives towards agriculture, animal husbandry, health, education, woman empowerment and water conservation etc. These initiatives undertaken directly by the Company and through various organisations, are spread across the states of Gujarat, Maharashtra, Himachal Pradesh and Rajasthan.
