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Marketing Initiatives
We continued our marketing initiatives to strengthen our core brands. With a touch of humour and a focus on current social trends, our brands connected with new-age customers in a fun and quirky way, deepening brand loyalty. Our efforts were recognized as Pidilite proudly received over 20 awards for our outstanding advertising and marketing achievements.

Marketing Campaigns

Fevicol

Jija Saala

This year’s campaign, Fevicol Jija Saala, a deliberate shift from the ‘Mazboot Jod’ themed campaigns, aims to educate consumers on the importance of verifying Fevicol’s usage in their furniture as its strength lies in the adhesive that binds it together

Dr. Fixit

Raincoat

Our campaign for Dr. Fixit Raincoat, featuring Amitabh Bachchan, effectively conveys the product’s unique features of combining both paint and waterproofing, along with a warranty.

Araldite

Heavyweight Adhesive

Araldite, the heavyweight adhesive makes its grand entrance after being acquired by Pidilite, in a nationwide TV campaign that unveils its unparalleled strength.

WD-40

Our quirky brand film for WD-40 showcases the superhero abilities of our versatile multi-purpose spray. Watch as WD-40 defeats rust, unlocks stubborn locks, and silences those pesky squeaky door hinges.

Fevicol

Homefix

The New Fevicol Homefix commercial was piloted in Kerala for Fevicol Homefix, which is a new innovative product for carrying out various repair and bonding jobs at home without the use of nails.

ICA Pidilite

ICA Pidilite’s classy new film, ‘The Mother’s Visit,’ promotes their chic range of Italian Wood Finishes. The film aptly captures the insight that sophisticated tastes can easily influence peoples moods, tastes, and preferences.

M-seal

The latest captivating M-Seal campaign, featuring the brilliant Manoj Pahwa, is increasing brand awareness. Discover its limitless possibilities as M-Seal mends, fills, and seals, becoming your go-to solution for fixing, repairing, and sealing anything that’s broken.

AWARDS & ACCOLADES

We are thankful for the overwhelming recognition our marketing endeavours received this year. We won over 20 esteemed marketing and media awards, predominantly for creating engaging mobile creatives that won ‘Best Use Of Memes And Moments’. We also received some solid corporate recognition as well.

Gold for “Best CSR Campaign” at the ET Brand Equity Shark Awards 2022, for Fevicol’s quirky social distancing communication around the pandemic.

Gold for “Most Engaging Mobile Creative” at the MADDIES 2022,” for our timely social media post following Ronaldo’s Coca-Cola snub.

Gold for “Best use of Memes & Moments” at the SAMMIES 2022, for turning Ronaldo’s Coca-Cola snub into an advertising moment

The e4m Indian Marketing Awards (IMA) and the Indian Chemical Council conferred the Lifetime Achievement Awards to Bharat Puri, Managing Director of Pidilite Industries Ltd

INTERNATIONAL UPDATE

Dr. Fixit

Dr. Fixit launched a digital campaign in Bangladesh with prominent cricketer, Mashrafe Mortaza. The campaign created awareness for waterproofing at the time of constructing a new home and increase adoption amongst users and influencers.

M-Seal

M-Seal launched its CPVC solvent and PVC Heavy Body solvent cement in the new technology pack across 1200 outlets in Nepal. Exciting in-store displays, user meets, and product demonstrations resulted in 600 plumbing contractors and plumbers adopting the new packs.

Pulvitec

Pulvitec’s brand and portfolio was reorganised under three master brands, in order to simplify and facilitate communication and brand recognition.

  • Polyfort- Adhesives, sealant and waterproofing solutions
  • Polytubes - Hydraulic solutions
  • Super Storm - Smart cleaning solutions
NEW INITIATIVES

Pidilite’s Projects services business concluded waterproofing work for the prestigious Central Vista complex of the Parliament of India

We take immense pride in our significant contribution towards the construction of the fine New Parliament Building. Leveraging the expertise of our esteemed business divisions, Dr. Fixit, Fevicol, FeviSeal, ICA Pidilite, and OnePidilite, we delivered unparalleled excellence in waterproofing, wood finishes and furniture bonding.

We are proud to be associated with a project of national significance. Our dedicated teams have poured their expertise, passion, and time into this prestigious initiative.

From meticulous planning to meticulous execution, we have set new industry benchmarks and further cemented the company’s commitment to exceptional craftsmanship.

Embracing a new partnership, Pidilite will produce Fevicol Jowat, a range of hot melts in collaboration with Germany’s Jowat, in Vapi, India. This venture caters to thriving industries like furniture, packaging, automotive, textiles, that require exceptional specialised adhesives.

Fabian Heiliger, Managing Director, Jowat Middle East & Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Ltd.

Pidilite received the prestigious Indian Green Building Council (IGBC) Greenpro certificate for the Roff and HVAC product range, at the grand Green Building Congress in Hyderabad. This showcases our commitment to sustainable and ecoconscious solutions.

Walace, an external insulated facade system was launched under Pidilite’s B-Green initiative, to introduce superior Energyefficient Building Envelope Systems.

Pidilite received the GRIHA Council certification for Heating, Ventilation and Air Conditioning (HVAC) products, this year. This means our top-notch range of Pidilite products perfectly align with the GRIHA and SVAGRIHA norms, ensuring a greener and more sustainable future