Marketing
Initiatives
In the fiscal year 2023-24, we continued our innovation journey by launching new products, captivating campaigns, and leveraging high-impact marketing to boost brand recognition. Influencers played a key role in promoting our consumer brands, while our commitment to digital and social media strengthened our presence. By incorporating current trends in a delightful and unconventional manner, we captured our target audience’s attention and deepened brand affinity.
DR. FIXIT ROOFSEAL

In the Dr. Fixit Roofseal campaign, consumers are encouraged to use specialized waterproofing products to address leakages and cracks, rather than mistaking roof painting for waterproofing.

ROFF

A quirky pan-India campaign for our tile adhesive brand, Roff, humorously highlights customers' frustrations with cracked, falling tiles, debonding, and unaesthetic appearances caused by using cement instead of specialized adhesives.

FEVICOL MR

Fevicol MR’s new ad campaign showcases the ease of use of its new pack with the core message: ‘Pull Karo,’ ‘Stick Karo,’ ‘Push Karo’. It showcases the brand-new avatar of India’s most loved craft adhesive.

FEVICOL GLUE DROPS

The Fevicol Glue Drops campaign showcases its versatile uses through the setting of Bittu’s birthday to convey that it’s easy to use and leaves no marks.

FEVIKWIK ADVANCED

The Fevikwik Advanced film uses a blend of romantic and humorous settings to showcase the unique features of its latest variant, emphasizing its waterproof property.

FEVISTIK POWER

The Fevistik Power campaign demonstrates how this robust variant works on multiple crafting surfaces, making it the ideal solution for children’s art and craft needs.

FEVIKWIK GEL

Fevikwik Gel’s campaign, titled ‘Galti Sudharne Ka Mauka De,’ highlights the product’s 30-second adjustment window, which allows consumers to align surfaces properly and showcases its effectiveness in real-life situations.

{ Impactful Strategies }
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Roff, the tile adhesive brand, partnered with the highly acclaimed Pro Kabaddi League, reinforcing the brand’s core message of strong bonds and enduring strength in fixing tiles.

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Fevicreate Idealabs, Pidilite’s annual science-based art and craft competition, televised the event finale for the first time on Nickelodeon, Sonic, and Jio Cinema.

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Araldite boldly elevated its ‘Jode Kuch Bhi' communication outdoors by sticking a road roller atop a billboard in the bustling streets of Mumbai and Delhi.

{ Awards & Accolades }

We are committed to creating engaging and humorous content that truly connects with our audience. By seamlessly integrating traditional advertising with a robust digital strategy, we have successfully nurtured a strong and lasting relationship with our community. We are deeply appreciative of the love and recognition our marketing efforts have garnered this year.

Silver for ‘Cause-Based Marketing Campaign' category at the Trendies, 2023 for Fevicol’s quirky film communicating social distancing around the pandemic.

Araldite won the E4M Neon for its OOH activation of a road roller mounted atop billboards in Mumbai and Delhi.

Fevicol received a ‘Baby Elephant’ at Kyoorius Awards, 2023 for the popular short form video content around removing a bindi from the mirror.

Fevicol’s ‘Moment Marketing’ campaign was recognised at the Trendies 2023 and the Maddies 2023.