Pidilite’s marketing initiatives reflected a sharp focus on creative storytelling, digital-first engagements, and influencer-led outreach that amplified brand salience while driving deeper category relevance and consumer connection.
The ‘Waterproofing Ka Baap’ campaign for Dr. Fixit features a memorable jingle sung by Mr. Amitabh Bachchan, spotlighting the expertise of Dr. Fixit’s advanced waterproofing solutions and reinforcing protection for homes, even during heavy monsoons.
Inspired by the AI wave, Fevikwik introduced KwikGPT to seamlessly engage young audiences in their digital-first world. The campaign not only resonated strongly with this cohort but also strengthened the brand’s positioning, evolving it beyond repair solutions to celebrate creativity in everyday ideas.
With a digital-first rollout and a ’90s Bollywood-inspired narrative, the Fevicol Shoefix campaign draws a playful parallel between romantic pairs and shoe jodis, culminating in a quirky, unexpected twist.
Fevikwik’s latest ‘Anniversary’ TVC celebrates instant fixes, showing how a tiny tube can mend moments and strengthen bonds instantly.
Roff made its debut at the Asia Cup 2025, celebrating unshakeable grip and passion with striking integrations both on ground and on air.
Roff partnered with the Indian debut of the globally recognised game show ‘Wheel of Fortune’ to drive brand visibility and engage audiences at pivotal moments in the show.
Roff strengthened its South India presence through partnerships with Bigg Boss Tamil and Telugu, integrating the brand into highengagement regional entertainment formats.
Fevicol’s immersive installations at Marol Naka Metro Station, across the Aqua and Blue Lines, have emerged as a high-impact brand touchpoint engaging over one lakh daily commuters. Fevicol now bonds the North-South and East-West corridors, weaving itself into Mumbai’s transit network.
Dr. Fixit partnered with Kaun Banega Crorepati Season 17, reinforcing its expert and trusted positioning through high-impact brand integrations, expert engagements, and a specially curated segment for Pidilite.
Dr. Fixit became the Official Umpire Partner for the Women’s Premier League 2026, reinforcing its values of precision, consistency, and expertise. This marks our first partnership with BCCI.
Rain or shine, our walking roofs and mobile shelters supported ’Warkaris‘, turning ‘Geela Hai Bahar, Sukha Hai Andar’ into real protection and renewed strength for the devotees.
As Title Partner at the Architectural Digest Design Show 2025 in Mumbai, Pidilite brought its expansive portfolio to life through an immersive installation defined by modular volumes, folding geometries, and engineered surfaces.
Across ACETECH 2025 editions, Pidilite Professional Solutions (PPS) showcased a full spectrum offering for the construction and interior ecosystem, providing end-to-end support tailored for architects, contractors, and teams, going beyond products to deliver project excellence.
At the IndiaWood 2026 event, Fevicol showcased high-performance adhesives for factory and modular production in collaboration with Jowat, along with premium wood finishes from ICA Pidilite.
Dr. Fixit advanced its brand journey in Kenya with the launch of the digital-first ’Build for Kesho (Tomorrow)‘ campaign.
Dr. Fixit reinforced its strong brand momentum in Sri Lanka with the third year of the ‘Maha Nama of Waterproofing’ campaign, led by brand ambassador Roshan Mahanama and amplified through high-impact cricket properties including the Asia Cup 2025 and the T20 World Cup 2026.
Sustained Success: Products
Fevicol’s Teeka ID won Gold for Purpose-Driven Creativity
Best Festive Marketing for Teeka ID Campaign
‘Use of Storytelling’ category for Jugalbandi Campaign
For Fevicol’s Teeka ID Campaign PR under the Corporate Social Responsibility category
Fevicol Marol Naka- Most Creative Representational Illustration
Best Branded Content Collaboration
Best Marketing Campaign for an FMCG Brand
For Jugalbandi Influencer Campaign
Fevicol Jugalbandi Influencer Campaign
Most Creative Brand of the Year and Best In-House Design Studio of the Year
Integrated Advertising Campaign category for ‘The Day Creativity Stopped Drying Up’ Campaign
Most Creative Packaging Re-Design (Refresh)
Most Creative Consumer Product Design
Best Content Marketing to Build Brand Awareness
Best SEO-Driven Content Marketing Campaign
Best Use of Social Media Marketing category for 'Waterproofing Ka Baap' Campaign
Best Creative Use of CTV, for Waterproofing Ka Baap Campaign
Sports Marketing
Best Content Integration in Sports Marketing on Digital Platform, for 'Fall of Wickets' Integration on Ind-Aus Cricket
Best Use of Media for Sports Marketing, for Fall of Wickets integration on Asia Cup Cricket Tournament
Next-Gen Campaign Usage for Fevikwik AI Campaign
Best Creative Effectiveness for Fevikwik AI Campaign
Best Use of User-Generated Content in PR for Fevikwik AI Campaign
Social Media Advertising Co-Creation and UGC & Digital and Online For Fevikwik AI Campaign
Best Use of AI in PR and Communications for Fevikwik AI Campaign
Best BTL, Digital and Social Media Campaign of the Year for Ezyseal-'Seal the Deal' Campaign
Most Creative Visual Identity
For building strong visibility and trust with B2B PR & Communications
Mumbai
Bangalore
Delhi
For Best Stall Design & Display
