Tradition meets technology to reunite families. At Maha Kumbh 2025, one of the world’s largest gatherings, Fevicol launched the touching ‘Kaala Teeka’ campaign - blending tradition with technology to reunite lost children with their families. Inspired by the protective kaala teeka, each child received a Teeka IDa black dot with a QR code linking to their identification details. This simple yet powerful innovation ensured swift, safe reunions - honouring cultural beliefs while showcasing tech-driven compassion.
Pidilite Industries partnered with the prestigious AD Design Show 2024, bringing together top architects, designers, and industry leaders. The striking totem-inspired installation, 'Materials, Spaces & Emotions,' showcased innovative solutions from ICA Pidilite, Roff, Tenax, Grupopuma, and Dr. Cipy.
On the 101st Birth Anniversary of Pidilite’s Founder, the late Shri Balvantray Kalyanji Parekh, Marol Naka Metro Station was renamed as ‘Fevicol Marol Naka’. The renaming pays tribute to a legacy built on trust, strong bonds, and craftsmanship. Fevicol has been a part of countless creations; now, it becomes a part of Mumbaikars’ everyday journey.
Dr. Fixit joined hands with Kaun Banega Crorepati’s 25th season on Sony Entertainment Television, to mark the brand’s legacy of expert solutions for waterproofing.
Roff, a tile adhesive brand, renewed its strategic partnership with Pro Kabaddi League, reinforcing the brand’s core message of enduring bonds and unwavering strength.
Fevicreate Idealabs has become a vibrant platform blending science, art, and education to inspire creative learning. This year’s theme, 'Wonders of Nature,' engaged over 2.4 lakh students from 900 schools, culminating in a grand finale broadcasted nationwide on Sony TV and Sony YAY.
Their unique blend of wit and creativity not only keeps audiences engaged but also inspires collaborations with other leading brands, reinforcing Pidilite’s presence as a trendsetter in the digital space.
Fevicol’s witty tonality never fails to spark conversations and leave a lasting impression. These captivating creatives not only reinforced the unmatched strength of Fevicol’s bonds but also brought joy to countless faces.
Fevikwik also delighted audiences on social media with its funny and quirky take on prominent events and pop culture references.
The launch of the One Pidilite Experience Centre in New Delhi underscores the company’s solution-driven approach, offering a one-stop hub for architects, designers, contractors, and end-users to explore the full product range and make informed decisions.
Pidilite has inaugurated a new Roff manufacturing facility in Jadcherla, near Hyderabad, to meet the rising demand for high-quality tile adhesives across Andhra Pradesh, Telangana, and Northeastern Karnataka.
Pidilite’s Large Users Business hosted “Engineers' Edge: Beyond Blueprints,” bringing together leaders from Tata Projects, L&T, Runwal Developers, Reliance Industries, and Pidilite for a panel on smart construction, highperformance structures, and sustainable design.
A new warehouse facility spanning 5 lakh sq. ft. was launched in Ambala, to serve as a centralized hub to streamline operations, enhance efficiency, and support scalability for future growth.
During the last financial year, Roff completed its launch across Nepal, emphasising the importance of using specialised products over traditional methods and products.
first-ever digital marketing campaign in Kenya, to build brand awareness and establish Dr. Fixit as the waterproofing expert in the region.
Pidilite has launched a Roff manufacturing facility in Bangladesh to localize tile adhesives, ensuring high-quality, efficient solutions for tile and stone fixing.
Bangladesh’s digital shift in FY 2024–25 enabled the team to overcome economic and political challenges, driving 9% volume growth despite weak market demand.
FEVICOL
MOMMY Awards Gold
Best Social Media Brand
MOMMY Awards Silver
Best Copywriting on Social Media for the ‘Elephants Never Disappoint’ Campaign
MOMMY Awards Silver
Best Brand Presence on Instagram
ABBY Awards Bronze
Mobile Video Category for its ‘Sticky Reels by Fevicol’
FEVICOL
GLUE DROPS
Exchange4Media Performance Marketing Awards Gold
Best Use of Influencer Marketing
Adgully Mobexx Awards Gold
Excellence in Social Media Campaigns
Agency Reporter’s Frontbenchers Gold
Best Use of Influencer Marketing
E4M Maverick Awards Gold
Best Use of Micro-Influencers
FEVICREATE
IDEALABS
Exchange4Media Prime Time Awards Gold
Best Use of Kids Channel
Exchange4Media Prime Time Awards Silver
Best Branded Content on TV
Exchange4Media Prime Time Awards Bronze
Best Integration of Experiential Marketing with TV
FEVICOL
MR
Afaqs Marketers’ Excellence Awards Gold
Best Packaging Design
Our Chairman, Mr. Madhukar Parekh, was presented with the prestigious 'Lifetime Achievement Award' by the Indian Chemical Society in Jan 2025.
Pidilite was awarded ‘Outstanding Company in Construction Chemicals and Waterproofing Solutions’ at the 11th EPC World Awards in Feb 2025.
