THE INVISIBLE FOUNDATION
OF A HEALTY STRUCTURE.

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We normally pay great attention to the aesthetics, functional needs, structural design, and the quality of materials used, while constructing a structure. Rarely any attention is paid to the subject of waterproofing for various parts of the structure. In many cases, the cheapest solution for waterproofing is chosen due to the ignorance of the role waterproofing plays in terms of longevity of the structure.

In the absence of good quality, robust waterproofing carried out for each vulnerable section of the building structure, water ingress/seepage can start and continue over a period of time. This can likely cause damage to structural members and the walls of the building. It can shorten the life of the structure and cause plaster and walls to look ugly because of cracks, blisters, and efflorescence. In addition, algae and moulds may appear on the wall, causing health problems for the occupants.

Through this Annual Report, we aim to raise consciousness about the importance of waterproofing while building any structure, or while repairing and renovating any existing structure.

M B Parekh Chairman

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MARKETING INITIATIVES

MARKETING
CAMPAIGNS

Moving beyond traditional marketing, Pidilite embraced imaginative advertising, digital and influencer strategies that not only elevated brand visibility, but also shaped and strengthened categories.

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1

FEVICOL

Fevicol’s latest campaign, ‘Jugalbandi’, blends traditional charm with humour. It celebrates the musical journey of two brothers and marks the return of Fevicol’s signature creative style and wit.

2

DR. FIXIT

Dr. Fixit’s new ad campaign, 'Waterproofing Ka Baap,' features a catchy jingle sung by Mr Bachchan himself. The ad humorously highlights the benefits of Dr. Fixit’s advanced waterproofing solutions, ensuring homes stay dry and protected even when exposed to heavy rains.

3

ROFF

The new Roff campaign, ‛No Problem’, uses humour to drive category relevance and brand superiority. It uses a creative narrative to educate consumers on the importance of choosing trusted, specialized solutions like Roff Tile and Stone Adhesives over conventional cement.

4

HAISHA

Haisha Paints is steadily climbing the charts in Southern India’s rural and semi-urban markets as a culturally inspired brand. The ‘Mil Kar Karein Kamaal’ campaign in Tamil Nadu, with its star-studded appeal and music by the legendary Ilaiyaraaja, has struck a chord, building strong local resonance.

MARKETING INITIATIVES

IMPACTFUL
INTEGRATIONS & EVENTS

FEVICOL AT MAHA KUMBH 2025: KALA TEEKA CAMPAIGN

Tradition meets technology to reunite families. At Maha Kumbh 2025, one of the world’s largest gatherings, Fevicol launched the touching ‘Kaala Teeka’ campaign - blending tradition with technology to reunite lost children with their families. Inspired by the protective kaala teeka, each child received a Teeka IDa black dot with a QR code linking to their identification details. This simple yet powerful innovation ensured swift, safe reunions - honouring cultural beliefs while showcasing tech-driven compassion.

ARCHITECTURAL DIGEST (AD) DESIGN SHOW 2024

Pidilite Industries partnered with the prestigious AD Design Show 2024, bringing together top architects, designers, and industry leaders. The striking totem-inspired installation, 'Materials, Spaces & Emotions,' showcased innovative solutions from ICA Pidilite, Roff, Tenax, Grupopuma, and Dr. Cipy.

FEVICOL - MAROL NAKA METRO

On the 101st Birth Anniversary of Pidilite’s Founder, the late Shri Balvantray Kalyanji Parekh, Marol Naka Metro Station was renamed as ‘Fevicol Marol Naka’. The renaming pays tribute to a legacy built on trust, strong bonds, and craftsmanship. Fevicol has been a part of countless creations; now, it becomes a part of Mumbaikars’ everyday journey.

DR. FIXIT X KBC

Dr. Fixit joined hands with Kaun Banega Crorepati’s 25th season on Sony Entertainment Television, to mark the brand’s legacy of expert solutions for waterproofing.

ROFF X PKL

Roff, a tile adhesive brand, renewed its strategic partnership with Pro Kabaddi League, reinforcing the brand’s core message of enduring bonds and unwavering strength.

FEVICREATE IDEALABS

Fevicreate Idealabs has become a vibrant platform blending science, art, and education to inspire creative learning. This year’s theme, 'Wonders of Nature,' engaged over 2.4 lakh students from 900 schools, culminating in a grand finale broadcasted nationwide on Sony TV and Sony YAY.

MARKETING AWARDS &
ACCOLADES

DR. FIXIT

EFFIEs

Bronze

‘Maha Nama of Waterproofing’ Campaign, Sri Lanka

HAISHA PAINTS

Afaqs Marketers’ Excellence Awards

Gold

Best Brand Identity

ROFF

E4M Maverick Awards

Bronze

Best Integrated Influencer Campaign (Multi-channels)

ROFF

Adgully Datamatixx Awards

Bronze

Best Use of Data-Driven Influencer Marketing Campaign

ROFF

Agency Reporter’s Front benchers

Bronze

Best Use of Influencer Marketing

ROFF

Afaqs Marketers’ Excellence Awards

Bronze

Creative usage of the mascot, Jakdu, across communications

KEY PERFORMANCE
INDICATORS

MANAGEMENT DISCUSSION & ANALYSIS

Financial Review

CONSOLIDATED FINANCIALS

Consolidated Net Sales grew by

0.0%

Profit After Tax (PAT) grew by

0.0%

“EBITDA” (Earnings before Interest, Taxes, Depreciation and Exceptional items) before non-operating income, grew by

0.0%

On a constant currency basis, the overseas subsidiaries reported sales growth of

0.0%

and EBITDA grew by

0.0%

Profit Before Tax and Exceptional Items (PBT) grew by

0.0%

Domestic subsidiaries sales grew by

0.0%

and EBITDA
grew by

0.0%

STANDALONE FINANCIALS

Net sales grew by

8.1%

Profit Before Tax and exceptional items (PBT) grew by

16.2%

EBITDA (excluding non-operating income) grew by

11.2%

Profit After Tax (PAT) grew by

15.2%

MANAGEMENT DISCUSSION & ANALYSIS

Business segment/
Product category

MANAGEMENT DISCUSSION & ANALYSIS

Performance By Industry Segment

Branded Consumer &
Bazaar segment contributed

0.0%

of the sales of the Company
and grew by

0.0%

Adhesives & Sealants category (adhesives, sealants & tapes) contributed

0.0%

of the sales of the
Company and grew by

0.0%

Construction and Paint
Chemicals contributed

0.0%

of the sales of the
Company and grew by

0.0%

Art & Craft Materials,
etc. contributed

0.0%

of the sales of the
Company and declined by

0.0%

Business to Business
segment contributed

18.4%

of the sales of the
Company and grew by

16.1%

Industrial Adhesives includes adhesives used in packaging, footwear, cigarette, automotive industry and joinery. This category contributed

5.1%

of sales of the
Company and grew by

7.4%

Industrial Resins, Construction Chemicals (Projects), etc. contributed

9.2%

of the sales of the
Company and grew by

16.7%

Pigments and
Preparations contributed

4.1%

of sales of the
Company and grew by

27.4%

SOCIAL &
COMMUNITY
SERVICE
INITIATIVES

Over the years, the Company has consistently focused and developed responsible business practices through social and community welfare for inclusive development.

Company initiatives started long before Corporate Social Responsibility (CSR) became a statutory obligation.

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AGRICULTURE & HORTICULTURE
BANDHUTVA FARMER
PRODUCER ORGANISATION (FPO)
CENTRE FOR AGRICULTURE
HORTICULTURE DEVELOPMENT
WATER RESOURCE
MANAGEMENT
SEAWEED
INITIATIVE
ANIMAL
HUSBANDRY
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Management
Discussion & Analysis
Standalone
Financial Statements
Corporate Governance
Report & Compliance
Certificates
Consolidated
Financial Statements

A new structure lasts longer when waterproofing is built into its foundation. When high-quality concrete is mixed with integral waterproofing compounds, it ensures dense, low-void construction with enhanced strength and corrosion resistance.

As buildings face thermal changes, microcracks can develop. To prevent moisture seeping in, a protective waterproofing layer must be applied to all exposed and vulnerable areas.

Critical zones such as foundations, basements, podiums, terraces, bathrooms, kitchens, balconies, water bodies, and walls are also vulnerable to water seepage, hence must also be waterproofed thoroughly. Proper slope design in slabs is also essential to avoid water stagnation and seepage. Poor waterproofing in even one area can compromise the entire structure.

Ultimately, each and every part of the building must be waterproofed at the construction stage, to ensure structural durability and a long, healthy life for the building.

Existing structures require waterproofing when persistent leakages appear. But first, it is essential to restore the structure’s overall health.

Structural Member:

If there are cracks or signs of distress in beams, columns, or slabs, structural repairs must be carried out first to restore strength and stability

Plaster:

Over time, plaster can crack or peel, exposing walls or structural elements. This allows water to seep in, which damages the structure or ruins wall finishes. Damaged plaster should be properly repaired to ensure a smooth and protective surface.

Water can enter a building through rain, underground sources, or internal pipelines. The areas vulnerableto seepage are outlined here. If any of the necessary steps are neglected, waterproofing treatments will fail, and leaks may reoccur within a year or two. This is not due to faulty waterproofing application but rather defects in structural members, plasterwork or joints.

Roofs & Terraces

  • Remove old waterproofing, weak brickbat coba, and damaged screed.
  • Repair slab cracks before applying new waterproofing.
  • Ensure a sound slab base to prevent leaks.
  • Skilled contractors ensure durability.

Basement

  • Groundwater pressure causes seepage through cracks/ porous concrete.
  • Install membranes below slabs and outside walls.
  • Use waterproof additives in concrete.
  • Expert-applied injection grout seals leaks.

Podiums

  • Podiums bear traffic, landscaping, pools, etc.
  • Require expert waterproofing design, robust materials, precise detailing.
  • Skilled applicators are essential.

Bathrooms & Kitchens

  • Leaks often occur from tile or pipe joints.
  • Re-grout tiles and seal pipe joints properly.
  • If waterproofing fails under tiles, remove tiles, reapply waterproofing, and reset.

Walls

  • Worn paint/plaster lets rainwater seep in, causing dampness, blisters, mould and algae.
  • If damage is widespread, remove all paint/plaster, replaster with additives and apply water-resistant paint.
  • If small patches, repair and repaint.

Waterbodies

  • Pools, jacuzzis, fountains, water tanks need durable waterproof coatings for submerged conditions.
  • Careful detailing around fixtures and drains.
  • Use proper tile adhesives and waterproof grouts.

Rising Dampness in Walls

  • Groundwater rises through walls near water bodies or high water tables without plinth waterproofing.
  • Remove plaster, waterproof, and replaster walls.
  • Injection grouting for severe cases.

Building Pipelines

  • Pipes may corrode and leak into walls/ceilings.
  • Concealed plumbing complicates detection.
  • Thermography helps locate leaks.
  • Repair or replace damaged pipes.