Consider this perspective.
We get a sense that a person is alive, not by constantly physically interacting with that person, but by the influence that person exercises on our heart and mind. When that influence is persistent and strong, the person remains alive for us. While Piyush may not be physically with us, his influence on us remains as strong as ever. From this perspective, he is very much alive and will remain so for a long time.
M B Parekh
Chairman
Read the full statementBehind every iconic ad is a story that never makes it to screen. Through these memories, Prasoon Pandey looks back on some of India’s most loved commercials. Films that not only entertained millions but also built enduring legacies for brands like Fevicol and Fevikwik. Together, they offer a glimpse into the creative genius, instincts, and leadership of the indomitable Piyush Pandey.
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Piyush was like a loving and caring brother to me. Although I will always be grateful to him for helping my husband to grow Pidilite into the company that it is today, what I cherish most is his personal relationship with me. Through Piyush, I also became close to his family - Prasoon who is also like a brother to me, Ilaji, Sudhaji, Ramaji, Deepaji, Trupti and Abhijit (Piyush’s nephew), along with their spouses. In addition, I was fortunate to get to know Piyush’s mother, who, despite her age, had a delightful touch of naughtiness in her personality. I am sure she passed on this trait to Piyush, Prasoon and other members of the family.
I fondly remember the occasion of my 40th marriage anniversary, celebrated in Udaipur with our family as well as Piyush’s family. Just a couple of days before our departure to Udaipur, Piyush informed us that his father-in-law had passed away, and hence, he would not be able to join us. Although we were very disappointed, we understood the reason and carried on.
On a cold winter night, we all gathered together as Ilaji had arranged for a group of Rajasthani folk singers to perform. Before they could start their performance, the leader of the group entered wearing traditional Rajasthani attire with a shawl partly covering his face. After a while, it was revealed that it was Piyush. He had made all these efforts to give us a wonderful surprise despite the personal loss. This was the real Piyush, and I continue to cherish every moment of that experience.
Piyush was far more than a creative genius to me. He was a dear friend and collaborator for nearly four decades. From Asian Paints to Cadbury and Pidilite, his ideas shaped some of India’s most iconic brands and touched millions of hearts. What I miss most is hearing his familiar “Suno, Partner!” and the warmth, humour, wisdom, and optimism that always followed.
At Pidilite, and indeed, in the world, his legacy will live on through the stories he told, the brands he built, and the countless people he inspired across generations.
Piyush would wake up rather early in the morning, and then call me, forcing me to wake up, because he wanted to narrate yet another magical new idea for Pidilite. Ideas poured out of his mind, not just in wakeful moments, but also in his dreams. I remember he narrated the Fevicol-egg idea to me one Sunday morning while we were having breakfast together, Fevikwik-fish on a Satur day afternoon when taking us out for a beer, and Fevikwik- Wagah border while we were on a vacation with Madhukar Bhai in Jodhpur. The way people play chess, sudoku, crosswords, and puzzles, we played Fevicol, Fevikwik, M-Seal and Roff. Pidilite was Piyush’s dopamine.
Bring back my days gone by.
When I think of Piyush, I go back to that phone call from Kolkata. He was working in a tea company and said, “This is not a cup of my tea.” He wanted to connect with people, to express himself openly. His humour, his laughter, his emotion didn’t fit into that cup. He came and spent five years with me. Those years flew by. In that time, I didn’t just see him as my brother, but as someone deeply committed, passionate, and rooted in his soil.
When he joined advertising, everything about him came alive. His ideas for Fevicol were different because they came from real life, often thought up on our balcony. Body with us, but mind always in the client’s world. From “Dum Laga Ke…” to “Kursi,” each campaign had his signature - simple, human, memorable.
The bond between Madhukar Parekh and Piyush Pandey was a true Fevicol bond. It cannot be explained in words. It is eternal, forever.
Pidilite's marketing initiatives reflected a sharp focus on creative storytelling, digital-first engagements, and influencer-led outreach that amplified brand salience while driving deeper category relevance and consumer connection.
The ‘Waterproofing Ka Baap’ campaign for Dr. Fixit features a memorable jingle sung by Mr. Amitabh Bachchan, spotlighting the expertise of Dr. Fixit’s advanced waterproofing solutions and reinforcing protection for homes, even during heavy monsoons.
Inspired by the AI wave, Fevikwik introduced KwikGPT to seamlessly engage young audiences in their digital-first world. The campaign not only resonated strongly with this cohort but also strengthened the brand’s positioning, evolving it beyond repair solutions to celebrate creativity in everyday ideas.
With a digital-first rollout and a ’90s Bollywood-inspired narrative, the Fevicol Shoefix campaign draws a playful parallel between romantic pairs and shoe jodis, culminating in a quirky, unexpected twist.
Fevikwik’s latest ‘Anniversary’ TVC celebrates instant fixes, showing how a tiny tube can mend moments and strengthen bonds instantly.
Roff made its debut at the Asia Cup 2025, celebrating unshakeable grip and passion with striking integrations both on ground and on air.
Roff partnered with the Indian debut of the globally recognised game show ‘Wheel of Fortune’ to drive brand visibility and engage audiences at pivotal moments in the show.
Roff strengthened its South India presence through partnerships with Bigg Boss Tamil and Telugu, integrating the brand into highengagement regional entertainment formats.
Fevicol’s immersive installations at Marol Naka Metro Station, across the Aqua and Blue Lines, have emerged as a high-impact brand touchpoint engaging over one lakh daily commuters. Fevicol now bonds the North-South and East-West corridors, weaving itself into Mumbai’s transit network.
Dr. Fixit partnered with Kaun Banega Crorepati Season 17, reinforcing its expert and trusted positioning through high-impact brand integrations, expert engagements, and a specially curated segment for Pidilite.
Dr. Fixit became the Official Umpire Partner for the Women’s Premier League 2026, reinforcing its values of precision, consistency, and expertise. This marks our first partnership with BCCI.
Rain or shine, our walking roofs and mobile shelters supported ’Warkaris‘, turning ‘Geela Hai Bahar, Sukha Hai Andar’ into real protection and renewed strength for the devotees.
Sustained Success: Products
Fevicol’s Teeka ID won Gold for Purpose-Driven Creativity
Best Festive Marketing for Teeka ID Campaign
‘Use of Storytelling’ category for Jugalbandi Campaign
For Fevicol’s Teeka ID Campaign PR under the Corporate Social Responsibility category
Integrated Advertising Campaign category for ‘The Day Creativity Stopped Drying Up’ Campaign
Most Creative Packaging Re-Design (Refresh)
Most Creative Consumer Product Design
Best Content Marketing to Build Brand Awareness
Best SEO-Driven Content Marketing Campaign
Best Use of Social Media Marketing category for ‘Waterproofing Ka Baap’ Campaign
Best Creative Use of CTV, for ‘Waterproofing Ka Baap’ Campaign
Sports Marketing
Best Content Integration in Sports Marketing on Digital Platform, for ‘Fall of Wickets’ Integration on Ind-Aus Cricket
Best Use of Media for Sports Marketing, for Fall of Wickets integration on Asia Cup Cricket Tournament
Next-Gen Campaign Usage for Fevikwik AI Campaign
Best Creative Effectiveness for Fevikwik AI Campaign
Social Media Advertising Co-Creation and UGC & Digital and Online For Fevikwik AI Campaign
Best Use of AI in PR and Communications for Fevikwik AI Campaign
Best BTL, Digital and Social Media Campaign of the Year for Ezyseal- ‘Seal the Deal’ Campaign
Most Creative Visual Identity
For building strong visibility and trust with B2B PR & Communications
*EBITDA = Profit before tax and exceptional items (PBT) + finance cost + Depreciation – other income
# Adjusted for bonus issue
Consolidated Net Sales grew by
Profit After Tax (PAT)* grew by
Profit Before Tax and Exceptional Items (PBT) grew by
‘EBITDA’ (Earnings before Interest, Taxes, Depreciation and Exceptional items)* before non-operating income, grew by
On a constant currency basis, the overseas subsidiaries reported sales growth of
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Domestic subsidiaries sales grew by
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Net sales grew by
Profit Before Tax and exceptional items (PBT) grew by
EBITDA (excluding non-operating income)* grew by
Profit After Tax (PAT)* grew by
Branded Consumer & Bazaar segment contributed
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Construction and Paint Chemicals contributed
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Adhesives & Sealants category (adhesives, sealants & tapes) contributed
of the sales of the Company and grew by
Art & Craft Materials etc. contributed
of the sales of the Company and grew by
Business to Business segment contributed
of the sales of the Company and grew by
Industrial Resins, Construction Chemicals (Projects), etc. contributed
of the sales of the Company and grew by
Industrial Adhesives include adhesives used in packaging, footwear, cigarette, automotive industry and joinery. This category contributed
of the sales of the Company and grew by
Pigments and Preparations contributed
of the sales of the Company and grew by
The Company remains committed to advancing agricultural and horticultural practices through collaborations with experts, institutions, and direct farmer engagement, ensuring timely guidance and practical solutions for improving efficiency and productivity.
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The Company continues its unwavering support for the Bandhutva Farmer Producer Organisation (FPO), fostering economic growth among farmers. With 2,034 farmer members, including 184 new additions this year, the FPO expands its reach, enabling over 7,000 farmers to access quality inputs at subsidized rates. Demonstrating significant economic progress, the FPO recorded a total turnover of ₹ 42 crores during this year.
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The Centre for Agriculture and Horticulture Development at Gram Daxina Murti, Manar (Bhavnagar), continues to serve as a hub for agricultural advancement, empowering farmers with modern cultivation practices and value-added livelihood opportunities. The Centre provides hands-on training in recommended agricultural techniques and collaborates with universities and government institutions to deliver practical, field-oriented knowledge, both at the Centre and directly on farmers’ fields.
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The Company continues to strengthen water conservation and promote sustainable irrigation practices through its partnership with the Narmada Water Resources, Water Supply and Kalpsar Department, Government of Gujarat, across the districts of Bhavnagar and Amreli.
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The Company, in partnership with the State Forest Department of Gujarat, initiated a massive plantation drive with the help of the community. In FY 2025-26, 4.46 lakh trees were planted, bringing the cumulative total to 24.46 lakh trees, significantly expanding the region's green cover and supporting bio-diversity conservation by engaging local farmers, students, and women entrepreneurs. This initiative fosters active community participation, encouraging long-term environmental stewardship and strengthening climate resilience.
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The Centre for Agriculture-Horticulture Development, Manar, Talaja taluka of Bhavnagar, continues to drive innovation in seaweed cultivation, equipping 210 trained farmers with specialized knowledge to enhance coastal livelihoods and sustainability. Establishing India's first land-based tank cultivation system, the initiative sets a new benchmark in sustainable marine farming.
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The Milk and Animal Health Initiative in Mahuva taluka continues to strengthen dairy farming by promoting best practices in animal feeding, breeding, health, and cattle management, leading to an average 27.5% increase in milk yield per animal. This year, veterinary doctors treated 3,192 animals, bringing the cumulative treatment count to 28,565. Farmers benefited from specially developed cattle feeds designed to enhance productivity.
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During FY 2025–26, the Company continued to advance women empowerment by fostering financial independence and entrepreneurship through Self-Help Groups (SHGs) across Gujarat. In this year, 250 new SHGs were formed in Bhavnagar, Amreli, and the newly added Gir Somnath districts, bringing the total to 1,602 SHGs with 17,190 women members, creating a strong support system for financial stability and income generation.
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The Company continues to modernize the cotton weaving process, ensuring profitability for women artisans through advancements in spinning, weaving, dyeing, and value addition, complemented by training and testing for skill development.
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The Company remains dedicated to enhance access to quality education, supporting learning at all levels through comprehensive initiatives. In pre-primary education, it collaborated with Daxina Murti Bhavnagar to implement the Shri Giju Bhai Badheka Methodology, engaging children aged 3–5 years through interactive activities that foster curiosity & self-expression.
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The Company remains committed to strengthening skill training through its collaboration with the Directorate of Employment and Training, Government of Gujarat, now in its eleventh consecutive year, expanding outreach across multiple states.
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With the continued support of the Company, Hanumant Hospital in Mahuva has been delivering quality and affordable healthcare to the local community throughout the year. The hospital provided comprehensive medical services through outpatient care, inpatient care, surgeries, emergency response, specialized programs, and community health outreach.
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