Page 16 - Annual Report 2019-20

marketing initiatives 15
PIDILITE ANNUAL REPORT 2019-20

Multimedia

campaigns

Dr. fixit The Dr. Fixit ‘Water creatures’ ROFF Ro launched a multi-media
campaign featuring
campaign in Karnataka with
Water creatures Mr. Amitabh Bachchan, Kyunki Roff mein hain the route of ‘Fix Tiles with
communicated the magar ki jakad Ro , not with cement’,
importance of right supported by the tagline,
waterproofing for homes. ‘Kyunki Ro mein hain
magar ki jakad.’

FEVIKWIK Fevikwik launched a new DR. FIXIT Pidilite Specialty Chemicals
Bangladesh Private Limited
multimedia campaign
Phenko Nahi Jodo ‘Phenko Nahi Jodo’ that leak-free homes (PSCBL) launched a holistic
drove home the culture of campaign featuring
repairing instead of Bangladesh cricketer,
discarding, showcasing Mr. Mustafa Mortaza to
‘smart people’ who repair. improve adoption of
The campaign was launched Dr. Fixit Jodi (LW & URP)
with two television films for leak-free homes in
featuring iconic characters – new construction.
PIDILITE ANNUAL REPORT 2019-20
‘Kabaadiwalli’ and ‘Gappuji’.

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