Page 17 - Annual Report 2019-20

marketing initiatives
Multimedia
campaigns
Dr. fixit The Dr. Fixit ‘Water creatures’
campaign featuring
Water creatures Mr. Amitabh Bachchan, Kyunki Roff mein hain the route of ‘Fix Tiles with
communicated the magar ki jakad
importance of right
waterproofing for homes.
FEVIKWIK Fevikwik launched a new DR. FIXIT Pidilite Specialty Chemicals
multimedia campaign
Phenko Nahi Jodo ‘Phenko Nahi Jodo’ that
drove home the culture of
repairing instead of
discarding, showcasing
‘smart people’ who repair.
The campaign was launched
with two television films
featuring iconic characters –
PIDILITE ANNUAL REPORT 2019-20
‘Kabaadiwalli’ and ‘Gappuji’.
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PIDILITE ANNUAL REPORT 2019-20
ROFF Ro launched a multi-media
campaign in Karnataka with
Ro , not with cement’,
supported by the tagline,
‘Kyunki Ro mein hain
magar ki jakad.’
Bangladesh Private Limited
leak-free homes (PSCBL) launched a holistic
campaign featuring
Bangladesh cricketer,
Mr. Mustafa Mortaza to
improve adoption of
Dr. Fixit Jodi (LW & URP)
for leak-free homes in
new construction.