Page 20 - Annual Report 2019-20

marketing initiatives
NEW PRODUCTS
LAUNCH
M Seal PV Seal Solvents
unveiled the new age cyclic
polymer CoEx packs this year.
PIDILITE ANNUAL REPORT 2019-20 easy-to-open, pilfer-proof cap,
They o•er first in market
benefits, such as an
3-years shelf life, among
others. The solvents are ASTM
certified and low on VOC.
18
Fevicryl Premium Fabric
Glue is a quality fabric
adhesive that dries 20% faster
than regular ones through
better bond strength.
Fevicol Elephant, the
new product in the Epoxy
Adhesive category in
by way of o•ering a fast
Sri Lanka, is popular in
furniture workshops,
setting proposition of
2 hours.
19
AWARDS PIDILITE ANNUAL REPORT 2019-20
Awards are never our goal, but they encourage our
teams and partners to do great work that creates
business impact.
India Business Leader EFFIES DOD (Drivers of Digital)
Chemifix Kids Glue, Awards (IBLA) Awards
an acquired white adhesive Sammie's (Social Samosa)
brand in Sri Lanka, was Awards
relaunched with a new look.
This year a variant, Chemifix Fevicol 60-year Fevikwik ‘Phenko Nahi Jodo’ Fevicryl and its digital agency
Kids Glue for students was also commemorative campaign campaign was recognised partner, Schbang won two
introduced and supported by a was conferred with the ‘Brand across platforms, bagging awards for the Best Digital
o
school connect programme, Campaign of the Year’ award 2 Silver and 1 Bronze medal in Campaign for Kalastar, a 360
reaching out to 15,000+ at the CNBC-TV18 India EFFIES 2020. It also won the take to help enthusiasts
students. This helped Business Leader Awards Marketing Campaign of understand fabric colours
strengthen Pidilite’s Art (IBLA) 2020. It also won the the Year in ABP 2019 and better. The response was
Material and Stationary Marketing Campaign of the Primetime Gold Award overwhelming, with 16,278
range in Sri Lanka. Year at the ABP Awards and in the Best Television entries into the contest.
Corporate Image Gold at the Advertisement category.
Primetime Awards.
Fevicol Microprotect the new
product launched in Middle
East, helps in maintaining
activity on internal surfaces
indoor air quality by
preventing anti-microbial
of HVAC ducts.
PIDILITE RECEIVING THE IBLA AWARD