Page 21 - Annual Report 2019-20

marketing initiatives 19

NEW PRODUCTS AWARDS PIDILITE ANNUAL REPORT 2019-20

LAUNCH

Awards are never our goal, but they encourage our
teams and partners to do great work that creates

business impact.

India Business Leader EFFIES DOD (Drivers of Digital)
Fevicryl Premium Fabric Chemifix Kids Glue, Awards (IBLA) Awards
Glue is a quality fabric an acquired white adhesive Sammie's (Social Samosa)
adhesive that dries 20% faster brand in Sri Lanka, was Awards
than regular ones through relaunched with a new look.
better bond strength. This year a variant, Chemifix Fevicol 60-year Fevikwik ‘Phenko Nahi Jodo’ Fevicryl and its digital agency
Kids Glue for students was also commemorative campaign campaign was recognised partner, Schbang won two
introduced and supported by a was conferred with the ‘Brand across platforms, bagging awards for the Best Digital
o
school connect programme, Campaign of the Year’ award 2 Silver and 1 Bronze medal in Campaign for Kalastar, a 360
reaching out to 15,000+ at the CNBC-TV18 India EFFIES 2020. It also won the take to help enthusiasts
students. This helped Business Leader Awards Marketing Campaign of understand fabric colours
strengthen Pidilite’s Art (IBLA) 2020. It also won the the Year in ABP 2019 and better. The response was
Material and Stationary Marketing Campaign of the Primetime Gold Award overwhelming, with 16,278
range in Sri Lanka. Year at the ABP Awards and in the Best Television entries into the contest.
Corporate Image Gold at the Advertisement category.
Primetime Awards.

M Seal PV Seal Solvents Fevicol Elephant, the Fevicol Microprotect the new
unveiled the new age cyclic new product in the Epoxy product launched in Middle
polymer CoEx packs this year. Adhesive category in East, helps in maintaining
PIDILITE ANNUAL REPORT 2019-20 easy-to-open, pilfer-proof cap, by way of o•ering a fast activity on internal surfaces
They o•er first in market
indoor air quality by
Sri Lanka, is popular in
benefits, such as an
preventing anti-microbial
furniture workshops,
setting proposition of
3-years shelf life, among
of HVAC ducts.
others. The solvents are ASTM
2 hours.
certified and low on VOC.
PIDILITE RECEIVING THE IBLA AWARD
18