Page 22 - Annual Report 2019-20

marketing initiatives 21

BRAND Innovative on-ground activations PIDILITE ANNUAL REPORT 2019-20

ACTIVATIONS are important for us to connect

with our consumers and end-users

to strengthen brand loyalty.

Fevicreate 1 lakh
Chandrayaans – Around
the same time that the
Chandrayaan-2 mission
was in progress, Fevicreate
conceived Chandrayaan-2
crafting sheets, gratuitously
circulated across schools.
The initiative helped over
1 lakh children make
their own version of
Chandrayaan-2.

Fevicryl Humsafar our first Fevicreate participated in
barcode-enabled loyalty Kala Ghoda Art Festival
programme for end-users, where a 10-feet horse was
Zardozi karigars and installed on Rampart Row.
middlemen was launched. This was the festival’s
PIDILITE ANNUAL REPORT 2019-20 chance to participate in citizens of Mumbai. They
showstopper and was
It o ers perks like gifts
co-created by children and
through points redemptions,
stuck embellishments on the
designer tie-up initiatives,
health camps and so on.
installation during the nine
A total of 19,000 users
days of the festival.
enrolled themselves in
the programme.
20