Page 18 - Annual Report 2019-20

marketing initiatives 17

Digital NEW PRODUCTS PIDILITE ANNUAL REPORT 2019-20
Communication LAUNCH

& Initiatives

The year saw
FEVICOL

Fevicol has an active online us introducing
presence that continues to several new
leverage our signature brand
humour to promote powerful products each
social media campaigns on
topical subjects throughout addressing
the year. This includes
spreading awareness on basic a distinct
protocols to follow during end-user need.
the pandemic, takes on
international a airs, and
so on.

Ro Powerflex is a high
Dr. Fixit website strength tile adhesive for
external cladding and large
size tiles and stones that was
To keep up with the ever introduced in the Indian
evolving technology market to a positive response.
platforms, Dr. Fixit relaunched
its website making it more
consumer friendly by having
elements like a chat bot,
GPS-enabled dealer and
contractor locators and an
expert sub-application to help
find the right product for the
various leakage problems – all
this within a couple of clicks.

FEVISTIK KIDS

A digital campaign was done
to promote ‘Fevistik Kids’, a
variant that provides precise
application of glue on paper
PIDILITE ANNUAL REPORT 2019-20 adhesive. The message was New Fevicol Marine is an Sealants category saw the
by way of being a coloured

delivered through humorous
videos, introducing the brand
launch of two variants of
industry-first in India, o ering
idea to consumers.
Neutral Silicon Sealants -
superior water resistance
and Aqua Repel Technology
Feviseal Neutral and Feviseal
in white adhesives.
Weatherproof and Acrylic
Multipurpose and Feviseal
o ers 40% more water
Doors and Windows.
resistance than before.
16 The improved formulation Sealants – Feviseal